We continue to make great progress towards defining ‘The Ask’ and informing the appropriate people of our situation. In fact, we have a second call scheduled next week with the Assistant Deputy Minister, Sport, Major Events and Commemorations. These calls are only part of our strategy to engage all levels of government so they hear our story. This is where you come in and could be the difference between receiving funding and not receiving funding.

It’s Brian Gallant from the Canadian Endurance Sports Alliance. I hope you were able to attend our town hall meeting three weeks ago. Please let me know if you missed it and we can connect you with a recording. We are receiving a lot of positive feedback on the momentum of CESA. Importantly, that includes contracting a lobbying firm, Blue Sky Strategies, to take the case of the endurance sports industry to Ottawa. In the next few weeks, our representatives will be talking to key Ministers and MPs with “The Ask”. This is an exciting step and I’m proud to be a part of what we are doing.

It is CESA’s mission to create a community of endurance industry professionals in Canada. Moreover, we’re committed to providing members with significant value in the form of education, content, discounts, best practices, etc. If you keep reading, you will learn more about the tentative plan re: membership benefits as it relates to 2020 and 2021, how we selected a Government Relations Firm, and how you can help grow the alliance membership base.

Thank you for signing onto the Canadian Endurance Sports Alliance (CESA). We are confident that our industry will flourish again. Donovan Bailey once said, “follow your passion, be prepared to work hard and sacrifice, and, above all, don’t let anyone limit your dreams”. We are going to have to showcase our passion, be prepared to tell our story, and work harder than ever before to get back to where we were. Nevertheless, we know the endurance industry doesn’t shy away from a challenge...we seek them out.